We buy and build great businesses with great people.

We acquire, operate, and grow exceptional businesses with long-term time horizons, building on the strong values and foundations their owners have created.

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These great companies chose v96

“Vintage96 took care of everything. So glad I chose to partner with them.”
“Vintage96 took care of everything. So glad I chose to partner with them.”
“Vintage96 took care of everything. So glad I chose to partner with them.”
“Vintage96 took care of everything. So glad I chose to partner with them.”
“Vintage96 took care of everything. So glad I chose to partner with them.”

At Vintage96 Capital we acquire, hold, and grow exceptional businesses while partnering with proven leaders and colleagues for the long-term.

We are building a market leading holding company while never trading $1 of profit for an ounce of integrity or reputation.

We live our values. We simply do what we say we we're going to do, by when we say we're going to do it. And that's why we 'win.'

v96 — Eyes always

on the horizon

Opportunistic | Rigorous | Data-Driven

We look for businesses with these 5 core characteristics.

1. High-Integrity Ownership/Culture
An owner motivated to transition and a management team excited for the next chapter, where we can build a shared foundation of trust.
2. Market power
Strong local market position with a track record of consistent market share growth.
3. Consistent revenue
Recurring or repeating revenue with high customer retention and no single customer responsible for >10% of sales.
4. Profitability
Stable profit margins with EBITDA from $500K to $5M.
5. Differentiation
‘Special sauce' or moat that sets the company apart from its competitors.
Why Partner with Us

Our Approach

Trusted Relationships
We build deep relationships with owners, employees, and customers based on trust, transparency and integrity.
Building for the long term
We preserve and build on the legacies of businesses, while bringing operational excellence to enhance scalability, profitability, and efficiency, ensuring long-term success.
Flexibility and alignment
We tailor our acquisitions to meet the unique needs of transitioning owners, ensuring seamless integration. We align goals and incentives to ensure success benefits owners, employees, and stakeholders alike.
The v96 Way

Our Approach to Preserving Legacies

Tailored Partnerships
Every business is unique and we respect each owner’s journey. We create flexible, personalized agreements tailored to your needs—whether ensuring a smooth transition, protecting your legacy, or driving future growth.
Strengthening Foundations
We acquire businesses and step in as full-time operators, building them for the future by optimizing processes, developing existing talent, and positioning companies for long-term, sustainable growth.
Shared Success
We align goals and incentives to ensure success benefits leadership, employees, and stakeholders alike.

Our Simplified Process

1.  Confidential Discussion
Engage in an NDA-protected conversation to assess mutual fit.
2.  Preliminary Terms
Review and sign a Letter of Intent (LOI) outlining purchase price and deal structure.
3.  Due Diligence
Provide financials and key documents for a quality of earnings review and diligence process.
4.  Closing
Finalize the Purchase Agreement and execute a seamless transition plan.
Our Leadership Team

Built on Expertise.
United by Purpose.

Max Stroup
Founder, Managing Partner
Max Stroup is a consultative sales professional and acquisition entrepreneur seeking to own and operate a commercial or residential services company in Colorado.

With expertise in business development and revenue growth, he played a key role in building sales and marketing functions at a company that scaled to a $355M acquisition. A University of Colorado graduate, Max brings a hands-on leadership style centered around long-term vision, transparency, and accountability.  

He believes in structured execution, performance-based incentives, and fostering a culture where employees feel valued, motivated, and empowered to succeed.
Buyer Profile
Borrower Pre-Approval Letter
Sean Planchard
Founder & General Partner
Keith Forshew
Founder & General Partner
Matt Riley
Founder & General Partner
Interested in joining the team?
Reach Out

Core Values

People First
We prioritize the well-being and growth of our people (customers and colleagues), recognizing that our success is built on their talents and dedication.
Unassailable Integrity
We maintain the highest ethical standards in everything we do, building trust through transparency and honesty. We will never trade a $1 of profit for an ounce of Integrity or Reputation.
Unrivaled Value Delivery
We are committed to creating exceptional value for our portfolio companies, investors, and all stakeholders.
Talent-centered
We attract, develop, and retain exceptional talent, fostering an environment where innovation and excellence thrive.
Tech-forward
We embrace technology as a driver of growth and efficiency, staying ahead of digital trends to maintain competitive advantage while never compromising or delegating our independent perspective.
Rooted in Trust, Backed by Experience

At v96, we trade on our reputation

Keith is a truly exceptional leader.

"I had the privilege of working alongside Keith at Snagajob, where he served as CEO and I as CFO. Keith is a truly exceptional leader—widely respected, deeply trusted, and unwavering in his integrity. He brought clear strategic vision, embraced transparent communication, and drove execution with remarkable focus. Under his leadership, Snagajob achieved a successful exit that delivered strong outcomes for shareholders, employees, partners, and other stakeholders, even amidst a complex market environment. It’s rare to find a leader who combines deep care for people with such operational excellence and principled leadership."
Dan Li, CFO, Snagajob
A unique perspective beyond legal acumen

"I've worked with Sean Planchard (now of v96) for over a year, and his legal expertise and deal-savvy approach have been invaluable. As both an attorney and a business acquirer, he brings a unique perspective that goes beyond just legal acumen."
Ricky Bellinger
Highly recommend!

"Just closed on a difficult business transaction and Sean Planchard of v96 was an absolute difference maker. The work was timely, diligent and accurate with good business advice along the way. Highly recommend!"
Chris Beyersdorff
Smoothest, fastest, and easiest transaction of my career

"I recently completed one of the smoothest, fastest, and easiest business transactions of my career, and I’ve been involved in over 400 business transactions. Both the buyer and seller demonstrated exceptional integrity throughout the entire process, which made the experience truly seamless. The business itself was of high quality, supported by a dedicated and capable team that ensured everything ran efficiently.

Sean Planchard and Matt Riley played a crucial role, showcasing remarkable organization and diligence from start to finish. Their attention to detail and proactive communication kept the transaction on track and stress-free. I highly recommend working with Sean and this team for anyone seeking a professional and trustworthy business transaction."
Jackie Hirsch
Honest, Straightforward, and Fair.  

I have bought and sold companies over the years, and every experience is a little different. Some better , some worse. My experience in selling a company to Sean Planchard was memorable in all the best ways. From the very first interaction, to post close conversations, Sean was honest, straightforward and fair.  The transparency in our DD and speed of execution was unmatched. Turns out, he will now not just be a business contact and a phenomenal resource, but a lifelong friend.
Rich Waldman
Sean Planchard of v96 is incredible to work with.  

"Efficient, knowledgeable, and personable. If you need useful and accurate advice, quick response times, and a thoughtful perspective, Sean and his partners are the right people for the job."
Mark Krutty
Let's Talk

Are you interested in selling your business?
We'd love to hear from you

SMB Law Group is one of the best law firms in the ETA / search fund acquisition space.
Matthias Smith, Founder, Pioneer Capital Advisory
Thank you. The v96 team will be in contact soon.
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FAQ

What types of businesses do you acquire?

We focus on acquiring established product and service-based businesses in the commercial and residential sectors. Our ideal companies have strong teams, consistent financial performance, and a reputation for quality service.

Do I need to stay involved after selling my business?

That depends on your preference and the needs of the business. Some owners step away entirely, while others prefer to remain onboard to help grow the company. We tailor the transition plan to what works best for all parties.

How do I know I’m getting a fair offer?

We conduct a thorough assessment, considering factors like financial performance, market position, operational efficiency, and growth potential. Our goal is to provide a fair, transparent valuation based on real business fundamentals.

Will my company’s name, brand, and reputation be preserved?

We respect the legacy that business owners have built and aim to maintain the brand’s integrity while driving growth. Any rebranding or integration decisions are made thoughtfully and strategically.

How long does the selling process take?

The process typically takes 90 days from our initial conversation to closing, depending on the complexity of the business and the speed of due diligence. We prioritize efficiency to ensure a smooth transition. We have closed deals in as little as 34 days, so we can move quickly for the right opportunity.

Why should I be confident that Vintage96 can successfully close on my business?

We understand that many potential buyers lack the financial means or commitment to close deals. We are both self-funded and have a pool of committed investors.

How do you ensure a smooth transition for employees and customers?

We understand that your team is like family. Our goal is to retain and support employees by providing stability, growth opportunities, and maintaining the culture that made your business successful. Whenever possible, we also empower key employees to step into leadership roles.

Do you require seller financing as part of the deal?

Seller financing may be a component of some deals, depending on the acquisition structure and risk factors. We work with sellers to develop a structure that aligns with their exit goals.

What’s the first step if I’m interested in selling?

It starts with a confidential conversation to discuss your business, exit goals, and determine if there’s a mutual fit. If we decide to move forward, we’ll sign an NDA, conduct initial due diligence, and outline the next steps toward a successful transaction.

How do you ensure confidentiality during the process?

We take confidentiality very seriously. All discussions begin with a Non-Disclosure Agreement (NDA) to protect your information. We view each deal as a partnership and coordinate due diligence and closing together with you.

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